Insights from Adobe MAX.
What makes Adobe MAX special is the opportunity to see people from a wide variety of disciplines enjoying the spirit of creativity that permeates every aspect of the conference. We wish you had been able to join us as we explored the ways that leaders of organizations like yours are working more creatively, efficiently, and effectively, aided by new generative AI tools and techniques. Hearing about their experiences always inspires us to keep pushing our tools and technology forward —and we’re sharing the highlights of what we learned with the hope that they help provide fresh insights (or raise new questions) for you, too.
A new wave of transformation.
Content is the lifeblood of brands. And the demand for unique content, along with two-way conversations between brands and consumers, is growing exponentially, with 68% of organizations seeking deeper levels of personalization. Using generative AI, we can deliver unprecedented personalization to every digital experience at scale.
But generative AI will never replace the ingenuity of humans. That’s why the tools we’re developing now are designed to empower creatives by reducing time-consuming, repetitive tasks, like localizing for global markets or reformatting assets for an array of platforms.
AI-enabled workflows are also making it possible for those who might not have “creative” in their job title—but who still need to create meaningful content—to deliver experiences. Consider that 61% of creatives are now able to create templates and processes for others in their organization to use, like performance marketing, while ensuring that whatever they produce adheres to brand guidelines.
Most importantly, by giving the actual creatives time back, they can use their valuable talents to create work that stands out in a sea of content and differentiates your brand from all the others. Combined with new tools that give enterprises better visibility into audience insights and the performance of their campaigns, brands can orchestrate journeys to give their customers more relevant, targeted, personalized experiences.
Our commitment to responsibly developing the tools you need is unwavering. As we continue this transformative journey together, our goal is to build bridges between all the teams it takes to create a safe, on-brand content-creation ecosystem.
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Opening Keynote
Adobe leaders, including CEO Shantanu Narayen, President David Wadhwani, SVP & GM Ashley Still, and VP Deepa Subramaniam, present the latest products, features, and innovations, showcasing how Adobe helps bring creative visions to life.
Barbie, Hot Wheels & More: Unboxing Content at Scale with Mattel Packaging
Jamie Dunn, VP of Packaging at Mattel, reveals how Mattel infuses "the power of play" into their packaging, using brand-safe generative AI to create engaging content at scale with streamlined workflows.
Human-Centered AI Strategies for Creative Leaders
Adobe’s Chief Brand Officer Heather Freeland and Comcast's Chief Creative Officer Clayton Ruebensaal discuss how human creativity differentiates brands, sharing insights on streamlining workflows and leveraging AI tools to enhance creative output.
Reimagining Content Creation for Real Business Impact
Pepsi's Xavi Cortadellas and Leon Imas, Newell’s Grace Engels, and Adobe's Ken Reisman share how enterprises are achieving measurable impact with generative AI, accelerating time to market, increasing productivity, and driving growth through transformed processes and technology.
Report: Adobe Express — Pervasive creativity for the enterprise.
Adobe Express streamlines creative teams’ collaboration, accelerating workflows by up to 6x while enabling fresh thinking and on-brand execution.
“The tools are absolutely important and will supercharge what we’re doing. It is about these tools empowering creative people, not replacing us.”
— Clayton Ruebensaal
CCO, Comcast
“We are truly in the age of creative transformation, where content is the strategic differentiator to unlock personalization at scale. ”
— Ashley Still
Senior Vice President & General Manager of Creative Product Group
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